The Power of Focus:
How Alignment Unlocked Double-Digit Growth
The Pivotal Moment
A $15 million consulting firm specializing in the built environment faced a pivotal moment. With the their industry surging, they set an ambitious target to double their size within five years. Their growth to date had been largely opportunistic—fueled by regional market dynamics and individual consultant passions rather than strategic design. Leadership recognized that scaling to the next level would require a more deliberate and structured approach.
Our diagnostic revealed a paradox: despite abundant market opportunities, the firm faced significant internal challenges: a fragmented service portfolio, a diffuse set of clients, and a staff that was burnt out. Rather than inspiring excitement, the prospect of growth was creating anxiety throughout the organization. Furthermore, resource allocation – both financial and expertise – was suboptimal.
Working closely with leadership, we created "filters for growth" - a framework that prioritized opportunities, provided clarity for sales decisions, and aligned the team with future goals.
The transformation also included streamlining over two dozen services into four core business solutions addressing both current client needs and expansion possibilities. From there, we helped them create a go-to-market strategy that embodied their new service model, expertise, and industry targets in a sequenced way over three years.
With the leadership team, we also expanded beyond traditional financial metrics to incorporate sustainability and cultural objectives, ensuring alignment with the firm's foundational values. This comprehensive approach resulted in a structured growth plan featuring five major initiatives with clear milestones and a robust process for monitoring and adjustment. Leveraging our expertise in change management and facilitation, several retreats and working sessions held throughout the engagement transformed the 80+ person team from apprehension to enthusiasm, unifying them around a shared vision and confidence in their path forward.
The Impact
One year into the growth strategy, the firm is on track to reach $35 million in annual revenue within four years.
The shift to holistic solutions instead of fragmented services has captured significant market share in targeted industries, increased wallet share with existing clients, and strengthened their position as innovators and thought leaders.
Their expansion across North America through organic growth and acquisition has increased their team by 15%. The newly established performance management system enables proactive progress tracking and adaptation to market shifts ahead of the curve—a critical advantage in challenging times.
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