Embrace Paradox
Defy Inertia

BlüShift Strategy partners with mid-market organizations to define strategic growth goals and design tailored plans for successful achievement.

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Our Philosophy

The And-Both Mindset

At BlüShift Strategy, we are dedicated to driving organizations toward strategic excellence and transformative growth. Through our expert guidance and tailored approach, we go beyond helping you define your strategic goals – we transform them from mere aspirations into actionable plans that deliver tangible results. Our mission is to help you overcome organizational inertia (aka “stuckness”) and unite your team in pursuit of a shared vision.

Partnering closely with senior leaders, we empower organizations to unlock their full potential. We push you to envision bold possibilities, take decisive actions, and confront the leadership challenges of today.

With decades of combined experience spanning various industries and geographies, our team is committed to rigorous problem-solving. We approach each client engagement with curiosity, humility, and compassion, meeting you where you are and delivering best-in-class solutions tailored to your unique needs.

Who We Serve Best

Our Clients and Their Aspirations

BlüShift Strategy’s clientele is as diverse as the industries they represent, spanning from visionary founders to flourishing family enterprises and dynamic mid-market leaders. Some of the industries where we have had an impact include building materials, construction, energy, legal services, professional services, manufacturing, education, and technology.

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While the common goal for all of our clients is to grow their bottom line, their intentions are a tapestry of unique motivations. Here’s a glimpse into some of the narratives that fuel their journeys:

Build Wealth in family or privately held businesses, with the aim of securing financial prosperity and stability for their employees and families. Their vision extends beyond immediate gains, focusing on fostering long-term sustainability within their organizations.
Transform the Marketplace through innovation and thought leadership, leading industry conversations, shaping trends, and pioneering innovative solutions. Their mission is to carve out a distinct niche in their sector, driving progress and setting new standards for excellence.
Strengthen Organizational Processes and Structures for next-generation leaders by prioritizing a culture of learning, empowerment, and succession planning. They ensure the growth and development of future leaders who will carry the organization forward.
Live out Company Values by creating meaningful experiences for their clientele and aligning their actions with their core values to deliver exceptional value and foster lasting relationships.
Create a Legacy within Their Industry, Organization, or Community by leaving an indelible mark, whether by spearheading industry advancements, nurturing a strong organizational culture, or making meaningful contributions to their community.
Pivot their organization to overcome challenges within existing or new market conditions, adapting swiftly and strategically to navigate change and seize opportunities.

What We Do

BlüShift helps organizations navigate complexity and address change holistically.

There are multiple paths to achieving profitable growth. To help you define which one is right for you and your organization, we take a comprehensive yet tailored approach to each client situation. From the beginning of our relationship, we help identify the critical functions to your business and craft tailored work streams to address each uniquely. And, because you can’t determine your destination without knowing your starting point, we conduct our work across three distinct phases – Discover, Design, and Deploy.

Market Strategy

Blüshift works with the top management of large and mid-size companies to clearly define business goals, identify marketplace challenges, and develop & implement competitive strategies.

Operational Excellence

Blüshift’s extensive experience in operations enables us to quickly develop and implement practical improvement solutions that optimize performance across people, processes and systems within organizations.

Organizational Effectiveness

Leveraging decades of large-scale transformation experience, we work with clients to design optimal organizational structures, including clear roles and accountability, to enable the implementation of strategic initiatives and to drive continuous improvement.

Leadership Development

Effective leadership at all levels of an organization is critical to the success of any business strategy. The BlüShift team is uniquely qualified to provide coaching and leadership development for individuals and teams to equip them with the skills needed to perform at their highest levels.

Performance Management

Blüshift takes a comprehensive and deeply analytical approach to understanding the financial capacity of an organization to ensure long term viability. We identify and monitor the relevant metrics across the organization and establish the processes to manage performance over time.

How We Do It

BlüShift Strategy’s three-phase approach charts the path forward.

01 Discover

Solidify your strategic aspirations

We work with you to solidify your strategic aspirations and get buy-in from your leadership team. Through an assessment of the critical functions of your business across multiple work streams, you will learn the strengths you can exploit as well as the gaps that need to be filled to set the foundation for growth. At the end of this phase, you will have a quantifiable strategic goal, an understanding of your organization’s readiness to pursue that goal, and insights you can operationalize immediately. (Months 0-3)

02 Design

Develop a comprehensive growth plan

Growth always requires change. Building on what we learn in the Discover phase, we work with key stakeholders to design the future state of the business in support of the strategic growth goals. At the end of this phase, you will have a comprehensive growth plan complete with specific initiatives prioritized by urgency and impact. (Months 3-6)

03 Deploy

Ensure successful implementation

Once the growth plan is complete, we work with you and your team to deploy changes across your organization. Leveraging proven change management techniques, we ensure the change “sticks,” and that your organization is moving towards the same goal. Performance management tools are put into place to measure progress against goals. (Month 6+)

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Achieve Growth at a Rapid Frequency

A single, clear path to success does not exist, and as an executive, each pivot point presents infinite possibilities for moving forward.